What is more challenging than creating a compelling app is introducing the app to the world and market it. If the app is not marketed to the target audience, it is sure to get lost with the tones of apps launched already.
Marketing a mobile app helps it reach its target audience securely and guides it across the different stages in the sales funnel. A mobile app that is marketed appropriately will help in driving user engagement and drives its long-term success.
Marketing Of The Mobile App – Step By Step Guide:
The success of a business relies on grabbing the attention of smartphone users and get them to use the mobile app. For instance, if you want to create an app for the best mobile casinos, it is essential to create a compelling enough and market it well to reach out to the target players.
It is mandatory to spread the word about it, and the steps in marketing the mobile app are as follows.
Creating Awareness About The App
Before launching the app, it is a good practice to create some awareness and curiosity among the audience about the app. It makes your brand more visible and gains a clear understanding of the brand’s positioning. The following steps should be taken in the effort to creating awareness of the app.
- Schedule a launch date
This helps render enough time for the audience to prepare for your app and help build their anticipation.
- Understand the market
Perform thorough market research to understand the rivals in the app category. If there are strong market players in the app category, you may have to further push your marketing efforts.
- Create user personas
The ultimate aim of the app awareness stage is to identify the targets of the app. Collect the demographics, background, interests, mobile preferences of the target audience, which forms the foundation to customizing the app according to the tastes and needs of the target.
- Create a website or landing page
The primary source of app installs is the mobile website. And having a credible website is the best way to do some SEO and to build domain authority.
- Promote the app on social media
The social media platforms help enhance the app's web presence and help the brand communicate with the target audience better.
Marketing Or App Acquisition Stage
This is the most important stage of the app marketing process, and it is essential to use many creative methods to refine the marketing strategy. The first week of the app launch should have as many downloads as possible to make it rank high on the App Store results. Other promising strategies that can be used to acquire more users for the brand are:
- Paid promotions
After the app is launched, ads can be run on social platforms, as they are extremely beneficial in acquiring more users. Choose social platforms depending on the demographics of the target.
- Optimizing the play/app store
Optimizing the app store page to seek higher ranks in the search results will help with its higher conversion rate. The better is the rank of an app, the more is its visibility to its users. When visibility increases, it will result in more downloads. In order to optimize the app page:
- Use a title with optimal keywords,
- Place the keywords strategically throughout the listing,
- List the benefits that the user will reap from the app through videos and screenshots.
- Target the local audience
This is perhaps the most important step of mobile app marketing. Many people put all their efforts into advertising and installing the app, but they will not be much bothered about the retention of the consumer. Acquiring end-users is not enough alone, what matters is making people actually use the app, which will yield some business. The next most crucial step with app marketing is converting the customers into long-term users, and this can be accomplished in these two ways.
You have to establish two-way communication with the end consumer through in-app messages. Communication through messages can pertain to version upgrades, app issues, payment-related information, etc. But before sending messages, it is important to segment the audience to make sure that the sent messages are valuable for them.
- Push Notifications
These are known to improve user retention to about 88%. And if the app has a higher retention rate, then it has a high chance of ranking top in the app store.
To reap continuous success after marketing the app, ask the end-users for feedback to have a positive review on the app, offers them referral bonus and conduct burst campaigns to have higher app store ranks.